Reach an informed, engaged audience
of young creatives and creators!
Founded in 1995, Broken Pencil is North America’s long-running and only magazine devoted to independent and underground publishing and culture. Broken Pencil reviews the best zines, books, websites, videos, and music from the underground, reprints the best articles from the alternative press, and publishes groundbreaking interviews, original fiction, and commentary on all aspects of the independent arts.
Who are our readers?
Our readers cross all categories and age groups!
The majority of our audience lives in an urban area of Canada (or the USA) and has likely worked in, or still works in, the arts.
The male/female readership is equal. The bulk of our readership is relatively young (under 35).
They consider themselves creative and are seeking outlets for that creativity and like-minded creators to communicate with.
We estimate that about 20-30% of our readers actively publish/create zines, comics, or are otherwise engaged in the arts including writing, illustration, digital arts, indie music, film/video and more.
Advertising Outreach
Print Circulation: 3000 per issue/4 issues annually. Full Colour Print Rates
Social Media Followers: Broken Pencil Newsletter 25,000 ~ twitter 10,000 ~ Instagram 8,000 ~ Facebook 7,000.
Web Advertising: 30,000 pageviews every month from an average of 15,000 users.
Website Advertising Rates
Leaderboard $139, Social media posts start at $195 for 2 posts per week, Newsletter inclusions start at $139 for two posts. (Monthly rates. Discounts for multiple bookings.)
Event Sponsorships
Canzine Festival of Zines and Underground Print Culture
Thousands of participants across Canada attend these annual festivals in Toronto, Vancouver, Ottawa, and online! Customized sponsorships available, contact us now.
Broken Pencil International Zine Awards
This annual contest and awards gala celebrates the best in zines and underground comics. Winners include the top zines and comics in categories ranging from literary to personal to how-to. Be involved in the entire contest and reach thousands of zine makers and there fans.
Advertising and Sponsorship packages are customized to your needs.
For more information on how Broken Pencil can help you access our readers, please contact Tara Flint!
[email protected] ~ 416-705-6884