What, are they kidding? Who does Molson expect to fool with this anyway? I’ll tell you who. The great Canadian beer-drinking public, that’s who. Let me tell you what I know about Molson’s web-based marketing efforts, as revealed to me during a couple of biz-knob Internet conferences through which I have had the joy of sitting. Everything Molson puts on the web is a fishbowl. They watch everything you do there. They monitor to what you respond most favorably. They record every comment you make. Then they feed it all back to you in their next flight of TV commercials. The site looks great and the writing is all entertaining stuff by some pretty well-known names, but hey, have you ever seen a beer commercial with bad production values? (DW)

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